In Amsterdam, a fitness studio decided to make people really want to go to their studio, so what do they do? They do some nice guerilla advertising and install a weight on the seating of the bus stop shelter. The weight is displayed in large, red letters in the ad space. Clever. The campaign is done by N=5. Well done, guys! Here’s a photo (found via coolhunter):

Bus shelter advertising are often boring posters showing some beautiful girl wearing some clothes or a coke bottle with some illustrations round it or some other thing you’ve seen “a thousand times before”. That’s why it’s so great every time someone does something out of the ordinary.
I live in the middle of Oslo. Somewhere not too far from my house, there’s a stop where they keep having interesting ads. A couple weeks ago, a Norwegian film called “Appelsinpiken” (the Orange Girl) had its grand opening. The days before the opening night, this was seen on this particular tram stop:

I should perhaps mention that they also had a booth close to it where they handed out free oranges. Great initiative! I hope this will be a trend in the future. (You hear that, ad designers out there? Innovation is awesome!)
After a couple weeks, I went by this stop again, and here’s an interesting Beatles spoof:

The text says “Alle har vikeplikt for trikken, også i fotgjengerfeltet” (everyone must give way to the tram, even in the zebra crossings). This is shown by a nice spoof on the famous Abbey Road image of the Beatles. Here we see the tram in the distance, and one of the “Beatles” guys stops to let the tram past him. This is not a lecturing ad, although it tells you to stop when you see the tram coming. It does not really scare you into stopping, but rather serves as a gentle reminder. The placement of this one in particular is very clever. This is one of the few spots in Oslo where you see tramlines going absolutely everywhere.
I’m looking forward to seeing more of what JCDecaux puts up around the buses, trams and subways in Oslo in the future.